Buy Nothing Day

The Thanksgiving holiday in the US is always the last thursday of November. The friday following Thanksgiving has become the single most important day of the year in retail shopping: the first day of the Christmas shopping season. As incentive, retailers now all have major sales starting on friday of Thanksgiving weekend. What better day, then, for those of us that don't "buy-in" (groan) to this consumers-gone-wild frenzy, to BUY NOTHING? Thats what Adbusters thought, and several years ago launched today as Buy Nothing Day. In the UK and Europe BND will be tomorrow, Saturday, Nov 26th. If nothing else, its a useful tool to get you to think about what you consume in a day. Check out this part of the website to see what's going on in the London area, and for ideas on how you can get the message out there.